Simon Keldermans, better known by his stage name Cellarman, is a Brussels-based DJ, promoter, and entrepreneur. He is the mastermind behind Drum & Beer, a unique event concept that has revitalized the underground electronic scene in Belgium by merging high-energy Drum & Bass with the artisanal world of craft brewing.
The Origin: A Fusion of Passions
The „Drum & Beer“ story began in 2021. After years of working in diverse fields—ranging from IT and sales to agriculture—Cellarman decided to channel his eclectic background into his lifelong passion for music.
Following a pivotal meeting with fellow Brussels artists like BenOneShot and Sisley at a „Chill2Chill“ event, Simon teamed up with DJ Mego to launch a concept that stood out from the crowd. The goal was simple yet effective: create a space where the complexity of Drum & Bass music meets the refined taste of local Belgian craft beers.
The Evolution of „Drum & Beer“
What started as intimate gatherings in small Brussels bars (such as „l’Excelsior or Le Café Central) quickly gained a cult following. By 2026, the brand has achieved several milestones:
- 30+ Successful Editions: From local pubs to renowned venues and open-air festivals.
- Genre Diversity: Unlike many Belgian events that focus strictly on „Jump-Up,“ Cellarman curates a „full spectrum“ experience, including Liquid, Deep, Neurofunk, and Old School DnB.
- International Bookings: The brand has scaled up significantly, hosting international heavyweights such as Zardonic and Magnetude, while still maintaining its „underground“ soul.
DJ Style: The „Musical Journey“
As a performer, Cellarman is known for his versatility. He views a DJ set as a narrative, often blending:
- Atmospheric Transitions: Moving between soulful, melodic vibes and dark, driving basslines.
- Technical Precision: A skill he honed rapidly since picking up his first controller in early 2021.